Attribution Accelerator 2019: Put Your Money Where Your Consumer Is

October 25, 2019

Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as Dena Feiger, VP, Multi-Touch Attribution at Nielsen, as they share the findings from a multi-touch attribution analysis of how audience targeting data drives volume and ROI. Learn how J&J uses granular insights harnessed from attribution models to inform its marketing decisions and drive improved performance.

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