Don't settle for antiquated and siloed measurement techniques that prevent you from proving the effectiveness of your marketing programs, and the value of your team. Discover the channels, tactics and audience behind your best-performing marketing Nielsen Attribution, and take your business to the next level.
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27:43Which Online Audience-Targeting Data Drives the Greatest Impact?
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24:22Attribution Accelerator 2018 Panel Session: Attribution Focused on Performance
Hear from marketing experts from Reynolds, Safelite, Chobani, Nielsen and more, as they share their stories of how attribution changes activation tactics and improves business performance.
13:20Closing the Loop Between Measurement and Activation at Chobani
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3:05Nielsen Marketing Mix Modeling
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