Don't settle for antiquated and siloed measurement techniques that prevent you from proving the effectiveness of your marketing programs, and the value of your team. Discover the channels, tactics and audience behind your best-performing marketing Nielsen Attribution, and take your business to the next level.

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In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.

This on-demand video features Paula Skier, VP of Business Development for Nielsen Auto Cloud, discussing how the automotive industry can utilize granular insights to drive improved performance.

Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.

Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D

With Nielsen Attribution for CPG, you get the most comprehensive, always-on digital measurement you need to determine what's driving sales and what to do next to optimize performance.

Get Nielsen Campaign Lift, and get the actionable intelligence you need to close the loop between advertising and sales.

This on-demand video helps answer whether the type of data used to target audiences online matters in driving impact and what type of data should be leveraged to maximize ROI.

Hear from marketing experts from Reynolds, Safelite, Chobani, Nielsen and more, as they share their stories of how attribution changes activation tactics and improves business performance.

This on-demand video reveals how Chobani has driven improvements in their media allocation through the use of Nielsen’s attribution measurement and the Marketing Cloud DMP.

Get Nielsen’s Marketing Mix Modeling solution for a stronger, more precise understanding of the impact of your marketing activities on sales, revenue and return.

Get Nielsen’s Marketing Mix Modeling solution for a stronger, more precise understanding of the impact of your marketing activities on sales, revenue and return.

Learn how auto marketers can offer more relevant advertising and better customer experiences with Nielsen Auto Cloud.

Learn how auto marketers can navigate through a fragmented media landscape.

Learn how Nielsen and IPG are working together to improve automotive marketing.

Get Nielsen’s Marketing Mix Modeling solution for a stronger, more precise understanding of the impact of your marketing activities on sales, revenue and return.