Don't settle for antiquated and siloed measurement techniques that prevent you from proving the effectiveness of your marketing programs, and the value of your team. Discover the channels, tactics and audience behind your best-performing marketing Nielsen Attribution, and take your business to the next level.
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31:01A Way Forward - Why the Future of Attribution Looks Bright
In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
38:07Connecting in a Fragmented World
This on-demand video features Paula Skier, VP of Business Development for Nielsen Auto Cloud, discussing how the automotive industry can utilize granular insights to drive improved performance.
29:16Attribution Accelerator 2019: Bridging the Data Outages
Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.
19:04Attribution Accelerator 2019: Put Your Money Where Your Consumer Is
Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D
3:47Nielsen Attribution for CPG
With Nielsen Attribution for CPG, you get the most comprehensive, always-on digital measurement you need to determine what's driving sales and what to do next to optimize performance.
2:21Nielsen Campaign Lift
Get Nielsen Campaign Lift, and get the actionable intelligence you need to close the loop between advertising and sales.
27:43Which Online Audience-Targeting Data Drives the Greatest Impact?
This on-demand video helps answer whether the type of data used to target audiences online matters in driving impact and what type of data should be leveraged to maximize ROI.
24:22Attribution Accelerator 2018 Panel Session: Attribution Focused on Performance
Hear from marketing experts from Reynolds, Safelite, Chobani, Nielsen and more, as they share their stories of how attribution changes activation tactics and improves business performance.
13:20Closing the Loop Between Measurement and Activation at Chobani
This on-demand video reveals how Chobani has driven improvements in their media allocation through the use of Nielsen’s attribution measurement and the Marketing Cloud DMP.
3:05Nielsen Marketing Mix Modeling
Get Nielsen’s Marketing Mix Modeling solution for a stronger, more precise understanding of the impact of your marketing activities on sales, revenue and return.
1:07Nielsen's Marketing Mix Modeling in 60 Seconds
Get Nielsen’s Marketing Mix Modeling solution for a stronger, more precise understanding of the impact of your marketing activities on sales, revenue and return.
2:33How Will The Nielsen Auto Cloud Benefit the Consumer?
Learn how auto marketers can offer more relevant advertising and better customer experiences with Nielsen Auto Cloud.
2:01What is Going on Across the Automotive Landscape Today?
Learn how auto marketers can navigate through a fragmented media landscape.
2:47How Nielsen and IPG are Working Together to Improve Automotive Marketing
Learn how Nielsen and IPG are working together to improve automotive marketing.
2:17Benchmark Media Optimizer