Nielsen's Marketing Mix Modeling in 60 Seconds

February 3, 2019

Our Marketing Mix Models use statistical analysis to understand past trends and predict the future effect of marketing tactics on sales, helping companies achieve their business objectives and drive value. Insights identified enable you to understand the impact of a wide array of marketing activities, including offline (such as linear TV, in-store promotions) and online (such as search, display, online video, social), and know what to do next. 

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