Webinars

Marketing Effectiveness Webinars

  • How Audience-Based Targeting Drives Higher ROI35:27

    How Audience-Based Targeting Drives Higher ROI

    This on-demand webinar discusses the findings from a multi-touch attribution analysis into what type of audience targeting data works best to drive volume and ROI.

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  • 5 Game-Changing Facts That Prove The Value Of Multi-Touch Attribution46:43

    5 Game-Changing Facts That Prove The Value Of Multi-Touch Attribution

    This on-demand webinar features Ben Samuel, Nielsen's VP EMEA, discussing how to unlock marketing opportunity costs and avoid waste with multi-touch attribution.

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  • Measuring the Effectiveness of Pandora Advertising: Music to Brands’ Ears42:11

    Measuring the Effectiveness of Pandora Advertising: Music to Brands’ Ears

    In this on-demand webinar, Nielsen and Pandora discuss how they measure the marketing effectiveness of Pandora advertising.

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  • How The Economist Proves the Power of Marketing49:23

    How The Economist Proves the Power of Marketing

    This on-demand webinar shares how The Economist is able to gain actionable insights into their marketing effectiveness.

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  • Quantifying the Value of Snapchat Advertising51:22

    Quantifying the Value of Snapchat Advertising

    This on-demand webinar reviews the findings from a Nielsen analysis of Snap advertising performance and how marketers can understand the business impact of advertising on Snapchat.

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  • Top 5 Factors for Multi-Touch Attribution Success58:37

    Top 5 Factors for Multi-Touch Attribution Success

    This on-demand webinar features best practices for overcoming implementation and adoption challenges.

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  • How to Embrace Attribution: Best Practices for Future Marketing Success1:01:06

    How to Embrace Attribution: Best Practices for Future Marketing Success

    In this on-demand webinar, Nielsen and Forrester’s Tina Moffett discuss the current and future state of attribution and best practices for preparing for a more holistic measurement approach.

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  • Marketing Intelligence for a New Age: Delivering on the Promise of People-Based Marketing39:05

    Marketing Intelligence for a New Age: Delivering on the Promise of People-Based Marketing

    This on-demand webinar looks at how marketing intelligence can help you optimize your budget across touchpoints while orchestrating consumer experiences that drive meaningful business results.

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