Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.

Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.

This on-demand webinar discusses the findings from a multi-touch attribution analysis into what type of audience targeting data works best to drive volume and ROI.

This on-demand webinar features Ben Samuel, Nielsen's VP EMEA, discussing how to unlock marketing opportunity costs and avoid waste with multi-touch attribution.

In this on-demand webinar, Nielsen and Pandora discuss how they measure the marketing effectiveness of Pandora advertising.

This on-demand webinar shares how The Economist is able to gain actionable insights into their marketing effectiveness.

This on-demand webinar reviews the findings from a Nielsen analysis of Snap advertising performance and how marketers can understand the business impact of advertising on Snapchat.

This on-demand webinar features best practices for overcoming implementation and adoption challenges.

In this on-demand webinar, Nielsen and Forrester’s Tina Moffett discuss the current and future state of attribution and best practices for preparing for a more holistic measurement approach.

This on-demand webinar looks at how marketing intelligence can help you optimize your budget across touchpoints while orchestrating consumer experiences that drive meaningful business results.