Watch this on-demand webinar to learn five critical steps for executing a successful attribution strategy and best practices for overcoming implementation and adoption challenges.
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This on-demand webinar discusses the findings from a multi-touch attribution analysis into what type of audience targeting data works best to drive volume and ROI.
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In this on-demand webinar, Nielsen and Pandora discuss how they measure the marketing effectiveness of Pandora advertising.
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This on-demand webinar shares how The Economist is able to gain actionable insights into their marketing effectiveness.
51:22Quantifying the Value of Snapchat Advertising
This on-demand webinar reviews the findings from a Nielsen analysis of Snap advertising performance and how marketers can understand the business impact of advertising on Snapchat.
1:01:06How to Embrace Attribution: Best Practices for Future Marketing Success
In this on-demand webinar, Nielsen and Forrester’s Tina Moffett discuss the current and future state of attribution and best practices for preparing for a more holistic measurement approach.
39:05Marketing Intelligence for a New Age: Delivering on the Promise of People-Based Marketing
This on-demand webinar looks at how marketing intelligence can help you optimize your budget across touchpoints while orchestrating consumer experiences that drive meaningful business results.