In this on-demand webinar, Ben Samuel, Nielsen's VP EMEA, discusses how to unlock marketing opportunity costs and avoid waste with multi-touch attribution. Samuel provides five game-changing facts that show the direct impact of multi-touch attribution on the bottom line.
Other content in this Stream
47:44Adopt A Modern Marketing Approach to Drive Success
Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
38:025 Things You Didn't Know About BuzzFeed Advertising
Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.
35:27How Audience-Based Targeting Drives Higher ROI
This on-demand webinar discusses the findings from a multi-touch attribution analysis into what type of audience targeting data works best to drive volume and ROI.
42:11Measuring the Effectiveness of Pandora Advertising: Music to Brands’ Ears
In this on-demand webinar, Nielsen and Pandora discuss how they measure the marketing effectiveness of Pandora advertising.
49:23How The Economist Proves the Power of Marketing
This on-demand webinar shares how The Economist is able to gain actionable insights into their marketing effectiveness.
51:22Quantifying the Value of Snapchat Advertising
This on-demand webinar reviews the findings from a Nielsen analysis of Snap advertising performance and how marketers can understand the business impact of advertising on Snapchat.
58:37Top 5 Factors for Multi-Touch Attribution Success
This on-demand webinar features best practices for overcoming implementation and adoption challenges.
1:01:06How to Embrace Attribution: Best Practices for Future Marketing Success
In this on-demand webinar, Nielsen and Forrester’s Tina Moffett discuss the current and future state of attribution and best practices for preparing for a more holistic measurement approach.
39:05Marketing Intelligence for a New Age: Delivering on the Promise of People-Based Marketing