Watch this on-demand webinar as Dena Feiger, Director, Multi-Touch Attribution at Nielsen, discusses the findings from a multi-touch attribution analysis of which audience targeting data works best to drive volume and ROI. The study includes results from 750 digital advertising campaigns for over 30 CPG brands totaling $258M in online spend.
Other content in this Stream
48:44Why Marketers Miss Their Mark: Tackling Mistakes Marketers Make in Digital Advertising
Watch this on-demand video to hear from the CMO Council and Nielsen, as they discuss digital marketing pitfalls and how to avoid them.
47:44Adopt A Modern Marketing Approach to Drive Success
Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
38:025 Things You Didn't Know About BuzzFeed Advertising
Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.
46:435 Game-Changing Facts That Prove The Value Of Multi-Touch Attribution
This on-demand webinar features Ben Samuel, Nielsen's VP EMEA, discussing how to unlock marketing opportunity costs and avoid waste with multi-touch attribution.
42:11Measuring the Effectiveness of Pandora Advertising: Music to Brands’ Ears
In this on-demand webinar, Nielsen and Pandora discuss how they measure the marketing effectiveness of Pandora advertising.
49:23How The Economist Proves the Power of Marketing
This on-demand webinar shares how The Economist is able to gain actionable insights into their marketing effectiveness.
51:22Quantifying the Value of Snapchat Advertising
This on-demand webinar reviews the findings from a Nielsen analysis of Snap advertising performance and how marketers can understand the business impact of advertising on Snapchat.
58:37Top 5 Factors for Multi-Touch Attribution Success
This on-demand webinar features best practices for overcoming implementation and adoption challenges.
1:01:06How to Embrace Attribution: Best Practices for Future Marketing Success
In this on-demand webinar, Nielsen and Forrester’s Tina Moffett discuss the current and future state of attribution and best practices for preparing for a more holistic measurement approach.
39:05Marketing Intelligence for a New Age: Delivering on the Promise of People-Based Marketing
This on-demand webinar looks at how marketing intelligence can help you optimize your budget across touchpoints while orchestrating consumer experiences that drive meaningful business results.