Watch this on-demand video to see our session with Chobani at the 2018 Attribution Accelerator Conference. It features Justine Landschulz, Sr. Strategist of Digital, Social and Editorial at Chobani and Brian Hyland, VP Marketing Effectiveness at Nielsen as they discuss how Chobani has driven improvements in its media allocation through the use of Nielsen’s attribution measurement and Marketing Cloud DMP.
Hear from marketing experts from Reynolds, Safelite, Chobani, Nielsen and more, as they share their stories...
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This on-demand webinar discusses the findings from a multi-touch attribution analysis into what type of audience targeting data works best to drive volume and ROI.
This on-demand video helps answer whether the type of data used to target audiences online matters in driving impact and what type of data should be leveraged to maximize ROI.
Hear from marketing experts from Reynolds, Safelite, Chobani, Nielsen and more, as they share their stories of how attribution changes activation tactics and improves business performance.
This on-demand webinar features Ben Samuel, Nielsen's VP EMEA, discussing how to unlock marketing opportunity costs and avoid waste with multi-touch attribution.
In this on-demand webinar, Nielsen and Pandora discuss how they measure the marketing effectiveness of Pandora advertising.
This on-demand webinar shares how The Economist is able to gain actionable insights into their marketing effectiveness.