Closing the Loop Between Measurement and Activation at Chobani

June 6, 2019

Watch this on-demand video to see our session with Chobani at the 2018 Attribution Accelerator Conference. It features Justine Landschulz, Sr. Strategist of Digital, Social and Editorial at Chobani and Brian Hyland, VP Marketing Effectiveness at Nielsen as they discuss how Chobani has driven improvements in its media allocation through the use of Nielsen’s attribution measurement and Marketing Cloud DMP. 

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