Benchmark Media Optimizer

July 14, 2017

Nielsen Benchmark Media Optimizer uses a proprietary database of over 40,000 marketing mix studies conducted for over 1,600 brands to optimize the marketing budgets of brands that don’t have the budget, time or history to conduct a custom marketing mix study. Email marketingroi@nielsen.com to see how it can help you make bigger sales impact with your advertising spend. 

Previous Video
How Nielsen and IPG are Working Together to Improve Automotive Marketing
How Nielsen and IPG are Working Together to Improve Automotive Marketing

No More Videos