Nielsen Benchmark Media Optimizer uses a proprietary database of over 40,000 marketing mix studies conducted for over 1,600 brands to optimize the marketing budgets of brands that don’t have the budget, time or history to conduct a custom marketing mix study. Email firstname.lastname@example.org to see how it can help you make bigger sales impact with your advertising spend.
Most Recent Videos
Adopt A Modern Marketing Approach to Drive Success
Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
A Way Forward - Why the Future of Attribution Looks Bright
In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
5 Things You Didn't Know About BuzzFeed Advertising
Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.
Connecting in a Fragmented World
This on-demand video features Paula Skier, VP of Business Development for Nielsen Auto Cloud, discussing how the automotive industry can utilize granular insights to drive improved performance.
Attribution Accelerator 2019: Bridging the Data Outages
Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.
Attribution Accelerator 2019: Put Your Money Where Your Consumer Is
Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D
Automated Business Drivers Overview
How To Get Marketing Effectiveness Insights
See how you can learn the impact of your marketing campaigns on a whole new level.
Nielsen Attribution for CPG
With Nielsen Attribution for CPG, you get the most comprehensive, always-on digital measurement you need to determine what's driving sales and what to do next to optimize performance.
Nielsen Campaign Lift
Get Nielsen Campaign Lift, and get the actionable intelligence you need to close the loop between advertising and sales.
How Audience-Based Targeting Drives Higher ROI
This on-demand webinar discusses the findings from a multi-touch attribution analysis into what type of audience targeting data works best to drive volume and ROI.
Which Online Audience-Targeting Data Drives the Greatest Impact?
This on-demand video helps answer whether the type of data used to target audiences online matters in driving impact and what type of data should be leveraged to maximize ROI.
Attribution Accelerator 2018 Panel Session: Attribution Focused on Performance
Hear from marketing experts from Reynolds, Safelite, Chobani, Nielsen and more, as they share their stories of how attribution changes activation tactics and improves business performance.
Closing the Loop Between Measurement and Activation at Chobani
This on-demand video reveals how Chobani has driven improvements in their media allocation through the use of Nielsen’s attribution measurement and the Marketing Cloud DMP.
5 Game-Changing Facts That Prove The Value Of Multi-Touch Attribution
This on-demand webinar features Ben Samuel, Nielsen's VP EMEA, discussing how to unlock marketing opportunity costs and avoid waste with multi-touch attribution.
Measuring the Effectiveness of Pandora Advertising: Music to Brands’ Ears
In this on-demand webinar, Nielsen and Pandora discuss how they measure the marketing effectiveness of Pandora advertising.
How The Economist Proves the Power of Marketing
This on-demand webinar shares how The Economist is able to gain actionable insights into their marketing effectiveness.
Quantifying the Value of Snapchat Advertising
This on-demand webinar reviews the findings from a Nielsen analysis of Snap advertising performance and how marketers can understand the business impact of advertising on Snapchat.
Top 5 Factors for Multi-Touch Attribution Success
This on-demand webinar features best practices for overcoming implementation and adoption challenges.
How to Embrace Attribution: Best Practices for Future Marketing Success