To provide the relevant experiences consumers expect, analyzing audience attributes in isolation from marketing performance is no longer enough. You need real-time intelligence that helps you connect your best marketing to the people that matter most.
Most Recent Videos
48:44Why Marketers Miss Their Mark: Tackling Mistakes Marketers Make in Digital Advertising
Watch this on-demand video to hear from the CMO Council and Nielsen, as they discuss digital marketing pitfalls and how to avoid them.
47:44Adopt A Modern Marketing Approach to Drive Success
Special guest, Jim Nail, Principal Analyst at Forrester Research discusses modern marketing and new video advertising strategies.
31:01A Way Forward - Why the Future of Attribution Looks Bright
In this video, EVP of US Analytics Lana Busignani maps out a way forward amid a changing ecosystem and explains why the rewards of multi-touch attribution are well worth the effort.
38:025 Things You Didn't Know About BuzzFeed Advertising
Watch this on-demand video to hear from experts at BuzzFeed and Nielsen as they share the findings from a BuzzFeed-commissioned marketing mix modeling study.
38:07Connecting in a Fragmented World
This on-demand video features Paula Skier, VP of Business Development for Nielsen Auto Cloud, discussing how the automotive industry can utilize granular insights to drive improved performance.
29:16Attribution Accelerator 2019: Bridging the Data Outages
Watch this on-demand video to hear from marketing experts at Facebook, Johnson & Johnson, Nielsen and more, as they discuss how new challenges with data outages are impacting marketing measurement.
19:04Attribution Accelerator 2019: Put Your Money Where Your Consumer Is
Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D
0:41How To Get Marketing Effectiveness Insights
See how you can learn the impact of your marketing campaigns on a whole new level.
3:47Nielsen Attribution for CPG
With Nielsen Attribution for CPG, you get the most comprehensive, always-on digital measurement you need to determine what's driving sales and what to do next to optimize performance.
2:21Nielsen Campaign Lift
Get Nielsen Campaign Lift, and get the actionable intelligence you need to close the loop between advertising and sales.
35:27How Audience-Based Targeting Drives Higher ROI
This on-demand webinar discusses the findings from a multi-touch attribution analysis into what type of audience targeting data works best to drive volume and ROI.
27:43Which Online Audience-Targeting Data Drives the Greatest Impact?
This on-demand video helps answer whether the type of data used to target audiences online matters in driving impact and what type of data should be leveraged to maximize ROI.
24:22Attribution Accelerator 2018 Panel Session: Attribution Focused on Performance
Hear from marketing experts from Reynolds, Safelite, Chobani, Nielsen and more, as they share their stories of how attribution changes activation tactics and improves business performance.
13:20Closing the Loop Between Measurement and Activation at Chobani
This on-demand video reveals how Chobani has driven improvements in their media allocation through the use of Nielsen’s attribution measurement and the Marketing Cloud DMP.
46:435 Game-Changing Facts That Prove The Value Of Multi-Touch Attribution
This on-demand webinar features Ben Samuel, Nielsen's VP EMEA, discussing how to unlock marketing opportunity costs and avoid waste with multi-touch attribution.
42:11Measuring the Effectiveness of Pandora Advertising: Music to Brands’ Ears
In this on-demand webinar, Nielsen and Pandora discuss how they measure the marketing effectiveness of Pandora advertising.
49:23How The Economist Proves the Power of Marketing
This on-demand webinar shares how The Economist is able to gain actionable insights into their marketing effectiveness.
51:22Quantifying the Value of Snapchat Advertising
This on-demand webinar reviews the findings from a Nielsen analysis of Snap advertising performance and how marketers can understand the business impact of advertising on Snapchat.
58:37Top 5 Factors for Multi-Touch Attribution Success