To provide the relevant experiences consumers expect, analyzing audience attributes in isolation from marketing performance is no longer enough. You need real-time intelligence that helps you connect your best marketing to the people that matter most.
In this on-demand webinar, Nielsen and Forrester’s Tina Moffett discuss the current and future state of att...
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With Nielsen Attribution for CPG, you get the most comprehensive, always-on digital measurement you need to determine what's driving sales and what to do next to optimize performance.
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This on-demand webinar discusses the findings from a multi-touch attribution analysis into what type of audience targeting data works best to drive volume and ROI.
This on-demand video helps answer whether the type of data used to target audiences online matters in driving impact and what type of data should be leveraged to maximize ROI.
Hear from marketing experts from Reynolds, Safelite, Chobani, Nielsen and more, as they share their stories of how attribution changes activation tactics and improves business performance.
This on-demand video reveals how Chobani has driven improvements in their media allocation through the use of Nielsen’s attribution measurement and the Marketing Cloud DMP.
This on-demand webinar features Ben Samuel, Nielsen's VP EMEA, discussing how to unlock marketing opportunity costs and avoid waste with multi-touch attribution.
In this on-demand webinar, Nielsen and Pandora discuss how they measure the marketing effectiveness of Pandora advertising.