Nielsen Marketing Mix Modeling

May 31, 2019

When it comes to maximizing your marketing impact, don’t settle for cobbling together spreadsheets or simply tweaking the previous year’s budget. Get Nielsen’s Marketing Mix Modeling solution, and get a stronger, more precise understanding of the impact of your marketing activities on sales, revenue and return -- both in the past, and in the future. 

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Marketing Intelligence for a New Age: Delivering on the Promise of People-Based Marketing
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