Watch this on-demand video to see our session at the 2019 ARF AUDIENCExSCIENCE Conference. It features Dena Feiger, Director Multi-Touch Attribution, discussing the findings of a recent study and recommendations for marketers. Our analysis shows which type of audience-targeting data drives impact to maximize ROI.
This on-demand webinar discusses the findings from a multi-touch attribution analysis into what type of aud...
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Watch this on-demand video of our session with Johnson & Johnson at the Attribution Accelerator Conference. It features Stefan Jager, Advanced Analytics - Agile ROI at Johnson & Johnson, as well as D
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This on-demand webinar discusses the findings from a multi-touch attribution analysis into what type of audience targeting data works best to drive volume and ROI.
Hear from marketing experts from Reynolds, Safelite, Chobani, Nielsen and more, as they share their stories of how attribution changes activation tactics and improves business performance.
This on-demand video reveals how Chobani has driven improvements in their media allocation through the use of Nielsen’s attribution measurement and the Marketing Cloud DMP.
This on-demand webinar features Ben Samuel, Nielsen's VP EMEA, discussing how to unlock marketing opportunity costs and avoid waste with multi-touch attribution.
In this on-demand webinar, Nielsen and Pandora discuss how they measure the marketing effectiveness of Pandora advertising.
This on-demand webinar shares how The Economist is able to gain actionable insights into their marketing effectiveness.
This on-demand webinar reviews the findings from a Nielsen analysis of Snap advertising performance and how marketers can understand the business impact of advertising on Snapchat.
This on-demand webinar features best practices for overcoming implementation and adoption challenges.
In this on-demand webinar, Nielsen and Forrester’s Tina Moffett discuss the current and future state of attribution and best practices for preparing for a more holistic measurement approach.